Is There a Gen X Aesthetic?
Is There a Gen X Aesthetic?
Prior to my deep dive into Gen X-ery, I honestly didn’t think about our generation much at all. It was one of the last things I considered in my identity, particularly in my artistic identity. I have a very particular aesthetic and, I’m given to understand, an identifiable one, as well. I would have called that MY aesthetic, not a Gen X aesthetic.
Then the stats for my audio drama podcast ( The Dragoning, listen wherever you get your podcasts) started to roll in and it was absolutely clear who my audience is for that. In case you can’t see this graphic, it’s a chart of listeners by age, where each column is a different collection of ages. To me, it looks like a hand with its middle finger extended and that middle finger represents people who are 45–59 — that is, most of Gen X. This has not shifted as time has gone by. The graphic looked the same when we had twenty listeners and now that we have 200. If I have a demographic for this podcast, it is clearly Gen X.
Meanwhile, on the podcast version of this blog, where I directly discuss matters pertinent to Gen X, my listeners actually skew quite a bit younger. The tallest column is people who are 28–34. They’re squarely Millennials. (Though surely not square, they’re my listeners, after all!) I have no idea why this is but it is so and has remained fairly consistent over the years.
This whole mystery of the Gen X middle fingers of taste has made me wonder if my artistic work is more Gen X than I thought and made me wonder, too, if there is, perhaps, an aesthetic that I’m a part of that I’m not even aware of. I mean, speaking generally, there are style choices that can be made that are obviously Gen X. If it’s got graffiti scrawled across it or if it looks like a John Hughes film or a video by Run DMC or Bananrama, or even if it just sounds loud and angry — those are some Gen X red flags right there. But I swear, as far as I know, I have inserted nary a Gen X cue in my podcast about women who turn into dragons. There isn’t a Nirvana or Digable Planets soundtrack. No one finds anything grody to the max. There is nothing obviously Gen X about it that I can see.
And yet. The middle finger of statistics suggest that it is a work for Gen X.
This makes me wonder if some of my struggles to find a foothold in many of my artistic exploits are a generational problem. Like, if my appeal is primarily to my generation and my generation is the smallest, and dwindling all the time, am I just dealing with a numbers problem? I have, historically, had a very hard time getting people to come to my shows. Gen X Theatre isn’t really a thing. Has never really been a thing. Yet here I am, a Gen X-er making theatre that maybe mostly appeals to Gen X and Gen X won’t come out of their apartments to see it. (In the times when there is theatre and we’re not supposed to be staying in our apartments, of course.) But it’s possible that Gen X WILL listen to a podcast, if they feel like it. If it’s for us.
I don’t know. Statistics are funny and could change at any moment — but I am so intrigued by this clear preference for this thing I made, among many things I’ve made. What about it specifically appeals to Gen X? Did I make an accidentally hyper Gen X world? Do we have an aesthetic? And is my aesthetic our aesthetic, too?
I find myself both baffled and interested.
Is there a Gen X aesthetic?
What is it?
Do I have it?
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Originally published at http://artiststruggle.wordpress.com on December 20, 2020.